AVP Brooklyn Open, August 17-20, 2006 (Pro Beach Men's & Women's Volleyball

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AVP Beach Volleyball Tour Will Make Its First Ever Stop in New York

LOS ANGELES, Jan. 24 /PRNewswire/ -- AVP Pro Beach Volleyball Tour, a wholly owned subsidiary of AVP, Inc. (OTC Bulletin Board: AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, and Brooklyn Sports & Entertainment, announced today that they are joining forces to bring the ultimate sports and entertainment experience to the "Big Apple" this summer for the AVP Brooklyn Open, August 17-20, 2006. The action will take place adjacent to the Coney Island Amusement Park along the famed boardwalk.

More than 150 of the top professional beach volleyball athletes will compete in the tournament which will be televised live on NBC Sports. The AVP Brooklyn Open will kick off with a qualifier on Thursday, August 17 and continue through the weekend with the men's and women's finals on Saturday, August 19 and Sunday, August 20.

The AVP Brooklyn Open, hosted by New York City Parks & Recreation, marks the first time the AVP will stop in New York. It also features a promoter partnership with the Brooklyn Sports & Entertainment, which will be responsible for selling all local revenue for the tournament, including tickets, concessions, sponsorships and hospitality.

"We are thrilled to bring the excitement of AVP to New York," said Leonard Armato, CEO and Tour Commissioner. "Brooklyn is a great market with some of the most loyal and enthusiastic sports fans and we look forward to introducing AVP, its fans and its sponsors to this high-energy sports environment. The involvement of Brooklyn Sports & Entertainment in the promotion of this event is very significant for AVP as we see their desire to participate as a great proof point to the growing popularity of beach volleyball and the success of AVP. Our organizations will both be working hard to make sure that this is one of the premiere stops on the AVP Pro Beach Volleyball Tour."

"It is incredibly exciting for Brooklyn Sports & Entertainment to be teaming with the AVP to bring the thrill of volleyball to one of the most celebrated spots in Brooklyn," said Brett Yormark, CEO of Nets Sports & Entertainment. "We will strive to make this tournament an historic event for the borough and to put on a great show for current and future volleyball fans on the beach. This is also an important opportunity for Brooklyn to be showcased on NBC in a significant way."

Said Brooklyn Borough President Marty Markowitz: "Beach volleyball may have had its origins on the west coast, and its Olympic premiere in Atlanta, but with an AVP tournament coming to Coney Island, the sport's hit the big time -- Brooklyn, USA!"

"Coney Island is synonymous with summer sports and recreation here in New York City," said Parks & Recreation Commissioner Adrian Benepe. "We are thrilled to be able to host such a celebrated event in one of our landmark locations by teaming up with the AVP. This summer's tournament will offer New Yorkers the ultimate Coney Island beach experience and mark the union of the hottest, most contemporary summer sports and one of the country's oldest, most beloved public beaches."

"We are thrilled to welcome the AVP Tour to Coney Island and thank Brooklyn Sports and Entertainment for their efforts to bring this spectacular event to Brooklyn," said NYC Sports Commissioner Ken Podziba. "There is no better place to showcase the world's finest beach volleyball players than on the world's greatest stage -- New York City."

The AVP will construct a 4,000-seat stadium, as well as 12 outer courts that will offer general admission seating. Tickets for the five ticketed sessions will be available for purchase in the early spring with an announcement of ticket information made earlier.